Why Us

For almost a quarter of a century Naturich Labs Inc. has been leading the way creating high-performance, botanically active, natural Private Label hair care lines for Salons, Spas and Esthetic Professionals.
With a state-of-the-art laboratory and manufacturing facilities in Texas, clients can be confident that when they partner with Naturich Labs, they have access to the latest market insights, exclusive new botanical ingredient choices, leading-edge formulations and packaging know-how.
Naturich Labs’ affordable and proven natural Private Label hair care products will generate healthy profits for your business and will also drive customer loyalty, enhancing your clients in-salon experience.
Being fully compliant with FDA regulatory requirements, Naturich Labs de-risks a client’s investment and ensures products adhere to strict international standards for natural cosmetics too. As a fully registered FDA facility, Naturich Labs holds the highest level of certifications including USDA organic, COSMOS organic, COSMOS natural, and NSF organic.
Meet Our Master Formulator

Your Private Label products are only as good as your ingredients and the passion of the formulator who created them.
Prakash Purohit is not new to the professional salon industry; as the creator of the original iconic Aveda products he is a pioneer in the natural beauty industry. Prakash was Aveda’s Chief Technical Officer for more than 17 years.
Prakash is a master Aromatherapist and has a master’s degree in Organic Chemistry, and is a Graduate of the Advanced Management Program from Harvard Business School. The professional salon industry is near and dear to his heart; and so are natural products. It is his lifelong passion to bring high performing botanically based products to the industry he loves so much and has dedicated most of his life to.
It is his goal to empower you to achieve your dreams and vision for your business.
That is the magic of Naturich Private Label products and what makes our products so special; natural hair care & skin care products that are handcrafted by a Master.
Our Standards
Conscious Beauty
Our No-No List of Ingredients
But Do They Deliver?
Finest Quality
Library of Ingredients

Natural gums used to improve the texture and stability of cosmetics
Very rich in Vitamin E, Almond Oil is an excellent anti-oxidant to reduce skin aging and aids in the protection from UV light
Used as an anti-inflammatory, anti-aging and moisturizing active. Aloe Vera is well known for its healing and soothing properties.
Natural gums used to improve the texture and stability of cosmetics
Provides shine, conditioning & improved comb-ability.
Rich in fatty acids Babassu is a light oil that easily absorbs into the skin for lightweight moisturization.
Helps repair damage hair, Strengthens hair by supporting Protein Matrix for more resiliency, nourishes hair with Amino Acids to reduce frizz.
Very rich in natural anti-oxidants and free-radical inhibitors
Natural replacement of silicones to give slip and shine but be completely natural.
Used for its calming and anti-stress properties. Especially in massage and skin care products.
Used for its calming and anti-stress properties. Especially in massage and skin care products.
Used in cosmetics to soften the skin or in scrubs to help with exfoliation of dead cells
Very rich in natural anti-oxidants and free-radical inhibitors. Also helps to reduce the appearance of fine lines and wrinkles
Natural antioxidant that provides protection from enviormental stress while enhancing shine and hair strength.
Natural gums used to improve the texture and stability of cosmetics
Rich in fatty acids Jojoba is a light oil that easily absorbs into the skin for lightweight moisturization. Its fatty acids are similar to the natural squalanes found in the skin
Natural anti-inflammatory that balances the scalp while soothing and purifying.
This lightweight oil easily penetrates and softens the skin while releasing its anti-oxidants properties.
Rich in fatty acids, mango butter relieves dry irritated scalp.
Natural waxes give structure and help with payoff of cosmetic ingredients.
Panthenol is found in all types of our hair care products for its conditioning properties, softening and helps moisturize and protect the hair shaft
Maintain a healthy environment for hair to grow. Preserves the hair follicle. Hair preserves its cells aiding in the prevention of hair loss preserves its structure against UV and environmental damage
Natural gums used to improve the texture and stability of cosmetics
natural surfactant and foam booster
The Mother Grain of the ancient Incas, Quinoa is considered to be a complete protein, containing all eight essential amino acids. Quinoa forms a protective film on hair, increases hair volume, moisturizes hair and reduces static electricity, Hair is better hydrated, protected and smoother against UV, wind and dry atmospheres.
Rice bran helps to moisturize, soften and protect your skin during the day. It also helps to reduce the appearance of fine lines and wrinkles
Helps to add volume to the hair along with protection from harmful UV rays
Deeply moisturizing and rich in Vitamin A
Helps to protect and soften the hair and give excellent wet/dry combability
Used as a natural thickener and texture enhancer. It also helps to stabilize emulsions and aid in the delivery of actives.
Used as a skin and hair conditioning agent and refresher. Contains polysaccharides which allows the formation of a film consisting of Natural Moisturizing Factors (NMF), which allows water to stay in the upper layers of the epidermis of the scalp by forming hydrating complexes. This natural moisturization encourages healthy scalp and plumps hair volume. Rich in anti-inflammatory and skin conditioning agents.
These natural sugars are used to moisturize, protect and soften the skin. Trehalose is high in NMF (Natural Moisturizing Factors) which easily bind to the skin.
Ingredients We Do Not Use
We are committed to natural formulas.
Below is a list of the ingredients we do not use in our products and why :
- 1,4 Dioxane – skin irritant, potential toxicant
- Aluminum Zirconium – potential carcinogen
- Animal by-products – materials harvested from the death of an animal.
- Benzalkonium/Benzethonium Chloride – potential carcinogen
- Benzyl Acetate – potential neurotoxin
- Bronopol – releases formaldehyde & nitrosamines into products
- Butyl Acetate – flammable, repeated exposure causes skin cracking
- Butylated Hydroxytoluene/Hydroxyanisole (BHT/BHA) – potential carcinogen and hormone disruptors
- Ceteareth Compounds – irritant, alters skin structure
- Coal Tar – carcinogen
- Cocamide/Lauramide DEA – potential carcinogen, highly irritating
- DMDM Hydantoin – formaldehyde releasing preservative
- Ethyl Acetate – highly flammable
- Ethylene Glycol – potential toxicant
- Formaldehyde – known carcinogen
- Hydroquinone – skin irritant, possible links to organic toxicity
- Iodopropynyl Butylcarbamate – potential carcinogen and allergen
- Lead and Lead Compounds – toxicant, carcinogen
- Mineral Oil – Non bio-degradable, pore clogging ingredient
- Oxybenzone – developmental and reproductive toxicity
- P-Phenylenediamine (PPD) – potential irritant, may trigger asthma
- Parabens – potential carcinogen
- Pentasodium Pentetate – potential irritant
- Petroleum Distillates – clogs pores, non-biodegradable
- Petrolatum – can be contaminated during the refining process with probable carcinogens
- Phenyl T-Butylnitrone – synthetic antioxidant
- Phenylbenzimidazole sulfonic acid – synthetic UV filter
- Phenylisopropyl dimethicone – synthetic conditioning agent
- Polyaminopropyl biguanide – synthetic preservative, probable carcinogen
- Polybutene – possible irritant
- Polydecene – possible toxicant
- Polyethylene – possible irritant
- Polyethylene glycol - contains contaminates Ethylene Oxide & 1,4 Dioxane
- Pthalates – Irritant, probable endocrine disruptor
- Quaternium -15 – formaldehyde releasing preservative
- Sodium trideceth sulfate – Irritant, potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Sorbeth-30 tetraoleate – potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Stearamide MEA – potentially contaminated with Nitrosamines
- Steareth-2 – Irritant, potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Talc – carcinogen
- Toluene – carcinogen, contribute to reproductive toxicity, highly flammable
- Triclosan – potential irritant
- TEA-Carbomer – potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- TEA-Lauryl sulfate – potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Tetrahydroxypropyl ethylenediamine – potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Trideceth-12 – potentially contaminated with 1,4 Dioxane and Ethylene Oxide
- Tridecyl neopentanoate – potential allergen and irritant
- D4 (Cyclotetrasiloxane) and lower Molecular Weight Silicones – toxic to human reproductive system and accumulates in the environment