How It Works
So, you’ve been dreaming of having your own line of hair care products to offer to your clients, but don’t have the knowledge on how to get started:
Well, you have come to the right place!
How Private Label Works
- Private Label gives you an easy, quick way to offer high quality products and begin to build your own brand while you focus on your core business.
- You choose from a wide range of pre-existing, proven formulas that are ready to be sold under your brand name with your own logo. We take care of all product development, testing and manufacturing, so you can enjoy low startup costs, low risk and high profit margins.
- We offer a large library of ready-to-market formulas and packaging so order minimums tend to be lower than those of contract manufacturing. You can get your brand started for only a few hundred dollars.
- With many products in our library, you can pick and choose to curate the perfect collection for your business and clientele. You can enjoy high profit margins by buying your products at wholesale prices and charging a premium to your customers for the brand you have created.
Steps

Step 01
Sign Up to Register Your Brand
- Fill out a quick form to register your brand for an account.
- Please ensure you have your company’s Sales Tax ID/EIN ready to include in the registration form.
- Once your account is created, you will have access to key information such product pricing and your My Account section.
Step 02
Order Your Samples
- Directly on the website, order products samples that are on your wish list.
- Cost of samples are discounted by 50% of wholesale prices to encourage testing and sampling.
- Maximum 12 units per item can be ordered for samples.
- Each sample received is the full retail size and filled in stock packaging.
Step 03
Pick Your Products & Select Packaging
- Build your final product line by selecting products from our large assortment. Mix and match as you wish to build your perfect line!
- Depending on your order quantities, you will have the option to select packaging or provide packaging of your choice. Please note that customization is only available at certain MOQ tiers and additional fees may apply..
Step 04
Design Your Artwork to Bring Your Brand to Life
- Depending on your order quantities, you will have the option to add a spot label, add a full wrap label or in-house screenprint your products. Please note that customization is only available at certain MOQ tiers and additional fees may apply.
- Naturich will provide a comprehensive Artwork Guidelines document along with product-specific dielines.
- Once artwork is created by your design team/partner, Naturich will do a final compliance and quality review.
Step 05
Fulfillment
- Once your sales order has been issued and artwork is final, we will fill, brand and ship product to you based on your selections and specifications.
- Initial orders ship approximately 4-6 weeks from artwork approval. Additional fee will apply for rush orders.
Artwork and Packaging
Artwork and packaging are critical components of building your Private Label brand. Here at Naturich, we can help bring your branding to life by offering labeling and screen printing capabilities.
Whichever artwork option you choose, our Project Managers are here to support your branding vision.
Below are the packaging options readily available. To provide your own sourced packaging instead of choosing from Naturich’s packaging options below, please work with a project manager to learn more about eligibility, additional testing requirements, and fees that may apply. Please note that some options are only available at certain MOQ tiers and additional fees may apply.
Retail Packaging
8 oz. White Imperial with Disc Cap
8 oz. Natural Imperial with Disc Cap
8 oz. White Bullet with Disc Cap
8 oz. Natural Bullet with Disc Cap
8 oz. White Euro with Euro Disc Cap
8 oz. White Imperial with Sprayer
8 oz. Natural Imperial with Sprayer
8 oz. White Bullet with Sprayer
8 oz. Natural Bullet with Sprayer
8 oz. White Euro with Sprayer
7.2 oz. Natural Pump with Foamer
8 oz. White Tube
4 oz. White Tube
2 oz. Natural Imperial with Pump
2 oz. Natural Imperial with Sprayer
2 oz. Natural Jar with White Lid
35mL Powder Pump
Back Bar Packaging
MOQ Tiers
Naturich Private Label offers multiple tiers of service depending upon minimum order quantities (MOQs).
Use the grid below to find which tier your project may fall under to determine your customization options.
![]() Minimum Order Quantity (MOQ) | ![]() Packaging Option(s) | ![]() Artwork & Branding Option(s) | ![]() Ingredient | ||
---|---|---|---|---|---|
Private Label Select | Tier 1 | 6 units ($250 order minimum) | Standard Packaging | Spot Label Logo on Pre-Screen Printed Bottle | -- |
Tier 2 | 72 units | Standard Packaging OR Upgraded Packaging Styles and Colors* | Spot Label OR Full Wrap Label OR Screen Print Logo* (max one color) | -- | |
Tier 3 | 240 units | Standard Packaging OR Upgraded Packaging Styles and Colors* | Spot Label OR Custom Full Wrap Label OR Custom Full Screen Print* (max two colors) | -- | |
Private Label Plus | Tier 4 | 1,008 units | Standard Packaging OR Upgraded Packaging Styles and Colors* OR Client-Provided Packaging* | Spot Label OR Custom Full Wrap Label OR Custom Full Screen Print* (max two colors) | Select fragrance from a library of options |
Tier 5 | 2,496 units | Standard Packaging OR Upgraded Packaging Styles and Colors* OR Client-Provided Packaging* | Spot Label OR Custom Full Wrap Label OR Custom Full Screen Print* (max two colors) | Select fragrance from a library of options AND Add up to 3 hero ingredients from a library of options | |
Tier 6 | 4,992 units | Standard Packaging OR Upgraded Packaging Styles and Colors* OR Client-Provided Packaging* | Spot Label OR Custom Full Wrap Label OR Custom Full Screen Print* (max two colors) | Select fragrance from a library of options AND Add up to 3 hero ingredients from a library of options AND Formula revision for performance* |
*Additional Fees Apply